Starting a Business - Joanie's Gifts Origins

28/11/2010 1 Comment(s)

A Vietnamese Girl's Dream Versus Google

I was born in a little town called Quang Binh in Vietnam and raised by my family here in the UK.

As in many Oriental cultures, I was "encouraged" to become a doctor, pharmacist or Lawyer by my family, as they wanted me to have the life they didn't.  I chose law as medicine didn’t appeal (too squeamish) so one degree and several years later, I find myself in a large international company - another paralegal working her fingers to the bone.
I'd always dreamed of opening a little Oriental Gift Shop of my own in the lanes of Brighton, but money has always been tight and I wanted to make sure that I could afford for the business to fail - of course that day never came so I still had no shop.

It hit me recently that spiritually I needed to do something with my life that gave it more meaning than the daily grind of office culture- and it was seeing this image in a Yo Sushi restaurant in London that finally gave me a wake up call.

My Lucky Cat inspired from a trip to Yo Sushi - Where dreams are born...  

The dream was this.  I had many contacts in Vietnam and other parts of the Orient so why not use those contacts to acquire Vietnamese and Japanese gifts, so I could setup my own oriental themed shop?   
My husband and I have been very busy building this online shop using a number of different techniques and it's hard but very rewarding work.  It's taking a lot of time doing everything ourselves but it's incredible how much you can learn..

1 Comment(s)

Clark Kent:
20/09/2017, 12:51:28 AM

If Joanie was born in little Quang Binh village Vietnam then everyone else was born in the little village of Timbuktoo-Kinabalu-Malay in Laos.

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